by Nicole Clark | Feb 6, 2019 | Entrepreneurship, Image and Branding, Small Business
The Importance of Customer Experience The best way to define customer experience is as the impression you leave with your customer across every touchpoint of their customer journey. It is the foundation of your brand, which I believe includes every interaction a...
by Nicole Clark | Jul 17, 2018 | Entrepreneurship, Image and Branding
Why your business purpose is important When you start a business you create a ripple effect in the world. By knowing your business purpose, you will understand that the world needs you and your business. For example, let’s say your business is stress management...
by Nicole Clark | May 8, 2018 | Image and Branding, Market Research, Marketing
Small business owners frequently ask, “How do I stand out from my competition?” The answer is simple, if not easy. STAND OUT BY MAKING A PROMISE First, it is important to understand the problem your product or service solves and who you solve it for. Only...
by Nicole Clark | Sep 27, 2017 | Image and Branding, Small Business, Tips and Tricks for Small Business
The mission statement for the Canadian Space Agency is: “The Canadian Space Agency is committed to leading the development and application of space knowledge for the benefit of Canadians and humanity.” (photo source: gizmodo.com) Your Mission Statement...
