by Nicole Clark | Feb 6, 2019 | Entrepreneurship, Image and Branding, Small Business
The Importance of Customer Experience The best way to define customer experience is as the impression you leave with your customer across every touchpoint of their customer journey. It is the foundation of your brand, which I believe includes every interaction a...
by Nicole Clark | Dec 31, 2018 | Uncategorized
Warren Buffet, one of the wealthiest men in the world, once told an investment class at Columbia University “Read 500 pages every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you...
by Nicole Clark | Dec 28, 2018 | Entrepreneurship, Productivity, Time Management
As a small business owner, it is easy to become overwhelmed by everyone and everything that wants a piece of your time. Establishing and maintaining clear boundaries is the solution. Without proper boundaries work can take over your life, while kept boundaries in...
by Nicole Clark | Dec 6, 2018 | Business Planning, Entrepreneurship, Small Business
What are Key Performance Indicators? As defined by KPI.org, Key Performance Indicators (KPIs) are the critical indicators of progress toward an intended result. These are the things that help provide the focus for you and your team on what your business really wants...
by Nicole Clark | Oct 9, 2018 | Business Planning, Market Research, New Business
The image above portrays a Business Model Canvas for LinkedIn. The Business Model Canvas is a strategic management tool to quickly and easily define and communicate a business idea or concept. It was developed by Alexander Osterwalder based on his earlier book:...
by Nicole Clark | Sep 25, 2018 | Business Planning, Entrepreneurship, Market Research
. How to Recognize an Opportunity A business opportunity has 4 requirements that must be present in order to call it an opportunity. It must solve a problem or meet a want It must add value to a customer It must have an opportunity for profit It must be a good fit for...
by Nicole Clark | Sep 6, 2018 | Business Planning, Entrepreneurship, Small Business
It’s time for your annual business checkup Performing an annual business checkup will help you focus on what is working and what is not. September is a great time to really dig into where your business is and how to finish the year off with a bang. Take stock of...
by Nicole Clark | Aug 15, 2018 | Digital Marketing, Marketing
The Marketing mix E. Jerome McCarthy coined the term marketing mix in 1963 and defined it as having 4 P’s. This concept is used throughout the world and is taught in marketing courses everywhere. The 4 P’s are Product, Price, Place and Promotion. They...
