by Nicole Clark | Dec 6, 2018 | Business Planning, Entrepreneurship, Small Business
What are Key Performance Indicators? As defined by KPI.org, Key Performance Indicators (KPIs) are the critical indicators of progress toward an intended result. These are the things that help provide the focus for you and your team on what your business really wants...
by Nicole Clark | Oct 9, 2018 | Business Planning, Market Research, New Business
The image above portrays a Business Model Canvas for LinkedIn. The Business Model Canvas is a strategic management tool to quickly and easily define and communicate a business idea or concept. It was developed by Alexander Osterwalder based on his earlier book:...
by Nicole Clark | Sep 25, 2018 | Business Planning, Entrepreneurship, Market Research
. How to Recognize an Opportunity A business opportunity has 4 requirements that must be present in order to call it an opportunity. It must solve a problem or meet a want It must add value to a customer It must have an opportunity for profit It must be a good fit for...
by Nicole Clark | Sep 6, 2018 | Business Planning, Entrepreneurship, Small Business
It’s time for your annual business checkup Performing an annual business checkup will help you focus on what is working and what is not. September is a great time to really dig into where your business is and how to finish the year off with a bang. Take stock of...
by Nicole Clark | Aug 15, 2018 | Digital Marketing, Marketing
The Marketing mix E. Jerome McCarthy coined the term marketing mix in 1963 and defined it as having 4 P’s. This concept is used throughout the world and is taught in marketing courses everywhere. The 4 P’s are Product, Price, Place and Promotion. They...
by Nicole Clark | Aug 6, 2018 | Business Planning, Entrepreneurship, New Business, Small Business, Tips and Tricks for Small Business
“I’ve decided to start my own business” These are words I hear frequently. I help dozens of entrepreneurs every year start a business. When I ask them what they would share with a new entrepreneur, they respond with the following. Have a Business...
by Nicole Clark | Jul 17, 2018 | Entrepreneurship, Image and Branding
Why your business purpose is important When you start a business you create a ripple effect in the world. By knowing your business purpose, you will understand that the world needs you and your business. For example, let’s say your business is stress management...
by Nicole Clark | Jun 26, 2018 | Business Planning, New Business, Small Business
Business Growth – My journey In May of this year, I started on a journey of growing my business. I am in the process of becoming a Certified Infusionsoft Partner. This decision came about as a result of working with hundreds of clients to launch their successful...
