by Nicole Clark | Aug 15, 2018 | Digital Marketing, Marketing
The Marketing mix E. Jerome McCarthy coined the term marketing mix in 1963 and defined it as having 4 P’s. This concept is used throughout the world and is taught in marketing courses everywhere. The 4 P’s are Product, Price, Place and Promotion. They...
by Nicole Clark | Aug 6, 2018 | Business Planning, Entrepreneurship, New Business, Small Business, Tips and Tricks for Small Business
“I’ve decided to start my own business” These are words I hear frequently. I help dozens of entrepreneurs every year start a business. When I ask them what they would share with a new entrepreneur, they respond with the following. Have a Business...
by Nicole Clark | Jul 17, 2018 | Entrepreneurship, Image and Branding
Why your business purpose is important When you start a business you create a ripple effect in the world. By knowing your business purpose, you will understand that the world needs you and your business. For example, let’s say your business is stress management...
by Nicole Clark | Jun 26, 2018 | Business Planning, New Business, Small Business
Business Growth – My journey In May of this year, I started on a journey of growing my business. I am in the process of becoming a Certified Infusionsoft Partner. This decision came about as a result of working with hundreds of clients to launch their successful...
by Nicole Clark | May 30, 2018 | Business Planning, Entrepreneurship, New Business
Every business involves risk. The key to managing risk in your business is to identify the risks that may impact you, the severity of that impact, and to put a plan in place in the event one of your risk areas becomes reality. Generally speaking, risks fall into two...
by Nicole Clark | May 8, 2018 | Image and Branding, Market Research, Marketing
Small business owners frequently ask, “How do I stand out from my competition?” The answer is simple, if not easy. STAND OUT BY MAKING A PROMISE First, it is important to understand the problem your product or service solves and who you solve it for. Only...
by Nicole Clark | Apr 17, 2018 | Overcoming Limiting Beliefs, Tips and Tricks for Small Business
We all want to find happiness in our life. Happiness brings with it better health, more satisfying relationships, it makes us more creative and attracts happy people into our lives. But being happy can be a challenge. It’s easy to set our focus on the bad things in...
by Nicole Clark | Apr 3, 2018 | Digital Marketing, Entrepreneurship, Marketing
What Small Business Owners Need to do to Embrace Digital I hear regularly from small business owners that there is too much to learn about digital marketing. That they don’t have enough time in the day to really embrace digital. That they don’t know where...
